LIVE FROM THE REPUBLIC (LFTR) is a social media-based blog that supports various types of sustainable social projects all over Africa. Our mission is to address the needs and concerns of African youth, and in doing so, empower them to lift the burden of poverty from their local communities.
We raise awareness for causes by traveling to the affected areas and blogging about what we have learned on social media. These live blogging campaigns are also designed to give young Africans a stronger voice on today's rapidly growing social media platforms. As a result, in addition to sharing important facts, we post material about our daily interactions.
After each blogging campaign, we offer our social media followers access to exclusive items (eg. merchandise, memorabilia, event tickets) through our online store. All of the sales proceeds, and any contributions made by corporate sponsors, are donated directly to social projects that benefit the campaign's cause. This very simple operating model provides an extremely easy way for all global citizens to get involved in the project.